Online BS in Marketing: Health Care Administration Concentration
Stand Out with MU’s Specialized, 100% Online Marketing Degree
ACBSP- Accredited
Google Certification Preparation
Affordable Tuition
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- Duration 3.5 years
- Cost per Credit $435
- Credit Hours 124
Program Benefits
- Google AdWords certification opportunity
- Transfer up to 93 credit hours
- Expert faculty offer hands-on experiences
- Eight-week terms
Apply Your Skills as a Health Care Marketer
Marketing is a vital part of any organization but even more critical in the health care arena. You can reach audiences with traditional and digital messaging that literally saves lives.
With Methodist University’s 100% online Bachelor’s in Marketing degree with a Health Care Administration Concentration, you’ll adopt leadership skills combined with the latest marketing technology skills needed to make a difference on any team. Further, you’ll enter a field ripe with available leadership roles, with a much faster-than-average job growth rate of 32%.1
Begin a successful career with the ability to run marketing analytics reports to prove your strategies to stakeholders, resulting in effective business decisions. Enter management-level roles in marketing upon graduation to promote wellness.
Go Further in a Lucrative Career Field
Discover what you can achieve as a marketer or health care leader with MU’s health care marketing degree program. Not only will you prepare for a rewarding career in management or administration, but you will enjoy considerable employment stability. For instance, you can prepare to become a medical and health services manager, a role with 32% projected employment growth from 2019 to 2029.2
Medical and Health Services Manager
$100,980/year
This concentration offers courses from MU’s online health care administration degree program, helping you prepare to oversee the operations of health care facilities.2 After graduation, you could manage teams in numerous settings, including hospitals or urgent care centers.
Health Care Marketing Director
$72,582/year
By earning your health care marketing degree, you could harness your marketing ingenuity to lead branding or promotional efforts for a hospital, insurance company, or other health care organization.3
Marketing Manager
$136,850/year
Acquire the analytical and strategic prowess to develop health products, build brands, and attract loyal consumers. What’s more, you could apply your finance and technical savvy to improve marketing operations and make a company profitable.4
Attain your health care marketing degree to prepare for an array of in-demand roles:
- Email marketing specialist
- Market research analyst
- Product manager or designer
- Sales manager
- Search engine marketer
- Social media marketing manager
- Training and development specialist
- Web-based marketer
Curriculum: Study Marketing Through a Health Care Lens
This concentration builds on the curriculum in MU’s BS in Marketing with courses found in other leading online health care administration degree programs. Engage in online health care administration courses focusing on the competencies needed to direct a health care organization. Plus, prepare for your desired career with electives in informatics, organizational behavior, and health care policy.
Course Spotlight: HCA 3050 Managing Health Care Organizations
Gain a firm understanding of the fundamental tools, applications, and principles that drive successful managers in the health care sector. Complete this course to begin acquiring the managerial, problem-solving, and critical thinking skills needed to oversee a modern health care organization.
Preview CoursesCourse Spotlight: HCA 3500 Economics and Finance of Health Care Organizations
Discover the economic and financial conditions that shape how health care organizations operate. You will study how insurance companies, capital financing, regulations, state governments, and other factors affect a health facility’s bottom line.
Student-Centered Faculty
Methodist University’s diverse, expert faculty add quality to our programs with their extensive experience. They are invested in MU students and understand the importance of helping them prepare for the real world. At MU, you can expect:
- Low student-to-faculty ratio
- Relevant experience
- Personalized feedback
- Expert guidance
Frequently Asked Questions
If you have additional questions about Methodist University’s online Bachelor of Science in Marketing program, request more information or call 910.212.4956.
Yes! Methodist University’s Reeves School of Business is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP) to offer the BS in Marketing program. Additionally, Methodist University is accredited by the Southern Association of Colleges and Schools Commission on Colleges. As such, you can trust the BS in Marketing program to offer a rigorous learning experience that serves as a foundation for a career in marketing, advertising, and related fields.
While we do not offer a virtual open house, you have many opportunities to explore this program. Check out the program overview page, and visit the career outlook page to learn about your employment options. If you would like to review this program with a knowledgeable counselor, request more information or call 910-212-4956.
Methodist University has designed the online BS in Marketing program to instill versatile competencies that set up numerous career paths. An ideal career to pursue after graduation is marketing, promotions or advertising manager, roles that have a median salary of about $136,000 per year, according to the Bureau of Labor Statistics.1 Other employment options that our graduates pursue include:
- Sales manager
- Market research analyst
- Customer acquisition specialist
- Product manager or designer
- Meeting, convention, and event planner
- Training and development specialist
Students who graduated from this program have moved into positions with IBM, Amazon, and other top employers. To learn more about what you can achieve after attaining this degree, visit the career outlook page.
Methodist University engages in a culture of excellence to provide transformative educational experiences by integrating our liberal arts foundation and spiritual and moral heritage with innovative student-centered programs. This approach helps us produce successful graduates dedicated to achievement and committed to making positive contributions to a global society. Learn more about Methodist University here.
You can complete this online program on a full-time or part-time schedule. This flexibility allows you to continue working while pursuing your BS in Marketing degree. Visit the courses page to review the curriculum for this online program.
In addition to tuition, this program may include costs for textbooks, supplies, and other fees, such as a $150 graduation fee. It’s important to consider these costs as you budget for your education. For additional details, visit this program’s tuition page.
Sources:
- Medical and Health Services Managers : Occupational Outlook Handbook: : U.S. Bureau of Labor Statistics (bls.gov)
- https://www.bls.gov/ooh/management/medical-and-health-services-managers.htm
- https://www.payscale.com/research/US/Job=Healthcare_Marketing_Director/Salary
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-5