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Online Bachelor of Science in Marketing: Curriculum

Curriculum Details

124 total semester hours required

Prepare to lead successful marketing teams in Methodist University’s online BS in Marketing program. You will begin developing expertise in core marketing functions through a robust suite of online marketing courses. Faculty with real-world experience lead classes that help you understand consumer behavior, create effective marketing strategies, and harness marketing technologies.

The online BS in Marketing program includes a total of 124 semester hours. There are 14 core marketing courses (42 s.h.) and three electives (9 s.h). For electives, select 9 s.h. from any 3000 or 4000 level MKT courses or SMA 4210

Optional Health Care Administration Concentration

You can also select an optional Health Care Administration concentration that includes five core courses (15 s.h.) and at least three concentration electives (9 s.h.). This concentration requires five years* of experience in a health-related field for graduation.

*Students pursuing this concentration who do not have a minimum of five years’ work experience (documented) in a health-related organization must take HCA 4800 Health Care Internship course (3 s.h.).

Note: For students in the BS in Marketing program, the Business Administration minor is already built into your program’s curriculum. To officially add this minor to your degree, contact your advisor.

Core Courses

Fundamentals of financial accounting, with an emphasis on understanding the use of the accounting information system and analyzing and interpreting financial accounting information. Required of all accounting, business, financial economics, and marketing majors, and usually taken in the sophomore year. Prerequisites: completion of 12 semester hours or permission of the instructor, department chair, or school dean

Completion of fundamentals of financial accounting, with an emphasis on analysis and interpretation of business operations, and an introduction to managerial accounting. Required of all accounting, business, financial economics, and marketing majors, and usually taken in the sophomore year. Prerequisites: ACC 1510, MAT 1050 or higher, or permission of the instructor, department chair, or school dean

Inferential statistics using business and economics data. Principal topics: probability, hypothesis testing, regression and correlation, and time series and forecasting. Prerequisite: MAT 1050 or permission of the instructor, department chair, or school dean

Survey of the management functions of planning, organizing, leading, and controlling within both structural and behavioral contexts. Emphasis is given to individual behavior, interpersonal relationships, small groups, inter-group relations, leadership, and change within the various structures of contemporary formal organizations. Also, involves the study of organizational structure including the design of centralization, formalization, and complexity. Student teams are used to study course content through case studies and to experience the dynamics of team membership.

Management of funds from the corporate perspective, with emphasis on security valuation, risk analysis, financial forecasting, capital budgeting, capital structure components and their costs, and dividend policy. Prerequisites: ACC 1520, BUS 2160, and ECO 1520, or permission of the instructor, department chair, or school dean.

The organization and theory of the American legal system and its relationship with the business environment, including contracts, tort law, and parts of the Uniform Commercial Code and its provisions concerning sales, the law of agency, and employment law. Prerequisites: ENG 1020 or ENG 1040 or permission of the instructor, department chair, or school dean.

A capstone course conducted with case method. Examination of external and internal environments of business. Analysis of the formulation and implementation of organizational strategy, both in private and not-for-profit sectors. Integration of prior studies in accounting, economics, management, marketing, law, and behavior. This course includes administration of a major field test in business as the required exit exam for all seniors in the Reeves School of Business. Prerequisites: BUS 3320, BUS 1510, BUS 3150 (or BUS 3200 or PHI 3200 or SMA 3400), or ACC 3410, and BUS 3520, and MKT 1510, or permission of the instructor, department chair, or school dean.

Aggregate income measurement and analysis, fiscal and monetary policy, inflation, unemployment, and other current issues.

Price theory applied to product and resource markets with emphasis on pricing and output decisions under various market conditions.

Study of marketing: models of buyer behavior, functions, channels of distribution, promotion strategies, and pricing policies. Emphasis is on the use of marketing variables in decision-making.

Marketing research methods/applications and techniques for generating and analyzing marketing data within a statistical context.

An analysis of behavioral factors affecting consumer decision-making in marketing and demand. Emphasis is placed on conceptual and technical tools used by managers for practical application in profit and non-profit firms.

The objectives of the course are to provide students with a broad introduction to existing and emerging technologies shaping today’s business environment. By the end of the course you will have had exposure to technologies that are used in the marketing and management areas. Students will have hands-on experience using these technologies and exploring the marketing and management opportunities surrounding these technologies. Students will also research and discuss applications of technologies from a marketing perspective.

The purpose of this course is to study and practice the managerial approach to marketing, where managers are viewed as decision-makers and problem solvers. Students develop skills in linking the logic and concepts of marketing to relevant data, analyzing data, and making rational decisions. Capstone course for marketing majors.

Optional Health Care Administration Concentration – Required Courses

A study of the United States health care system, its nature, organization, and functions. Study of how providers, managers, and consumers interact in the health care system. Current issues, with an emphasis on legislative initiatives, are studied.

Introduces prefixes, suffixes, and word roots used in the language of medicine. Topics include medical vocabulary and the terms that relate to anatomy, physiology, pathological conditions, and treatment of the conditions that can affect the eleven systems of the human body. Upon completion, students should be able to pronounce, spell, define, understand, and interpret over 11,000 medical terms as related to the body’s systems and their pathological disorders.

An introduction to the overall management of health-related organizations. Emphasis is on integrating fundamental tools, concepts, applications and principles as a basis for successful management of a health-related business. Focus is on managerial leadership, problem solving and critical thinking within contemporary health care-related organizations.

An introduction to health economics and financial management applications in health-related organizations. Specific information is presented concerning reimbursement systems, insurance, accounting, Medicare/Medicaid, investment decisions, capital financing, government regulations, liability issues, accessibility, budgeting, and human resources. National health insurance and state/local initiatives will be discussed.

The capstone course for the health care administration major and it synthesizes material from entire curriculum. The focus is upon the health care administrator as a professional. Classroom material is integrated with experimental learning through a major research project.

Optional Health Care Administration Concentration – Electives (Choose Three)*

An introduction to the strategic management process in health care organizations. Provides the concepts and theories pertaining to strategic planning/management and marketing approaches to patients, medical staff, and other major stakeholders. A comprehensive approach to translating the strategic plan of the organization into a functional marketing plan that can assist in operational decision-making.

The course will serve as an introductory course in health care organizational behavior. This course examines the nature and dynamics of organizational behavior affecting the health services administrator and other individuals. The course aims to develop students’ awareness of their own behavior and how it can affect their work within health services organizations. Behavioral patterns, organizational design, organizational development and assessment are studied in order to guide students in the decision making process within health organizations and their role as health services administrators.

The course covers fundamental concepts of management information systems; current and developing health and business information systems of interest to managers in health services organizations; healthcare information system architecture; security and privacy issues; uses of healthcare information for clinical and strategic analysis and decision support; techniques required to develop and evaluate an information system request for proposal; and thoughts on the future of healthcare information systems including community health and Web-based access to health information. The course will also cover current information and issues regarding the latest technology applications.

The student examines significant health care policy issues. Special emphasis is given to public policies with broad implications, such as Medicare, regulation, and financial assistance for the uninsured. The process of policy decision making is explored. Methods and approaches for the research of policy issues are reviewed.

Learning operational aspects of the health care industry through a minimum of 200-hour work experience via placement within a health care facility or related organization. Supervision and evaluation are conducted by a faculty member and an on-site preceptor. Weekly classroom contact and written reports with the instructor is required. Placement involves discussions with student, faculty, and on-site preceptor. The intern develops managerial skills through varied experiences in the performance of administrative tasks and through direct participation in the problem-solving process.

*Currently, all students (traditional or non-traditional) who do not have a minimum of five years’ work experience (documented) in a health-related organization will be required to take the HCA 4800 Health Care Administration Internship course as a requirement for graduation within the Health Care Administration degree.

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