Online Bachelor of Science in Marketing: Curriculum

Fundamentals of financial accounting, with an emphasis on understanding the use of the accounting information system and analyzing and interpreting financial accounting information. Required of all accounting, business, financial economics, and marketing majors, and usually taken in the sophomore year. Prerequisites: completion of 12 semester hours or permission of the instructor, department chair, or school dean

Completion of fundamentals of financial accounting, with an emphasis on analysis and interpretation of business operations, and an introduction to managerial accounting. Required of all accounting, business, financial economics, and marketing majors, and usually taken in the sophomore year. Prerequisites: ACC 1510, MAT 1050 or higher, or permission of the instructor, department chair, or school dean

Survey of the management functions of planning, organizing, leading, and controlling within both structural and behavioral contexts. Emphasis is given to individual behavior, interpersonal relationships, small groups, inter-group relations, leadership, and change within the various structures of contemporary formal organizations. Also, involves the study of organizational structure including the design of centralization, formalization, and complexity. Student teams are used to study course content through case studies and to experience the dynamics of team membership.

Aggregate income measurement and analysis, fiscal and monetary policy, inflation, unemployment, and other current issues. This course is part of the Reeves School of Business Foundation Core.

Price theory applied to product and resource markets with emphasis on pricing and output decisions under various market conditions. This course is part of the Reeves School of Business Foundation Core.

Study of marketing: models of buyer behavior, functions, channels of distribution, promotion strategies, and pricing policies. Emphasis is on the use of marketing variables in decision-making.

A study of promotion planning from an integrated marketing communication perspective with an emphasis on advertising. Prerequisite: MKT 1510 or permission of the instructor, department chair, school head, or college dean.

An analysis of behavioral factors affecting consumer decision-making in marketing and demand. Emphasis is placed on conceptual and technical tools used by managers for practical application in profit and non-profit firms.

The objectives of the course are to provide students with a broad introduction to existing and emerging technologies shaping today’s business environment. By the end of the course you will have had exposure to technologies that are used in the marketing and management areas. Students will have hands-on experience using these technologies and exploring the marketing and management opportunities surrounding these technologies. Students will also research and discuss applications of technologies from a marketing perspective.

The purpose of this course is to study and practice the managerial approach to marketing, where managers are viewed as decision-makers and problem solvers. Students develop skills in linking the logic and concepts of marketing to relevant data, analyzing data, and making rational decisions. Capstone course for marketing majors. Prerequisites: At least 12 earned credit hours of MKT courses, or permission of the instructor, department chair, school head, or school dean

Inferential statistics using business and economics data. Principal topics: probability, hypothesis testing, regression and correlation, and time series and forecasting. Prerequisite: MAT 1050 or permission of the instructor, department chair, or school dean

Management of funds from the corporate perspective, with emphasis on security valuation, risk analysis, financial forecasting, capital budgeting, capital structure components and their costs, and dividend policy. Prerequisites: ACC 1520, BUS 2160, and ECO 1520, or permission of the instructor, department chair, or school dean.

The organization and theory of the American legal system and its relationship with the business environment, including contracts, tort law, and parts of the Uniform Commercial Code and its provisions concerning sales, the law of agency, and employment law. Prerequisites: ENG 1020 or ENG 1040 or permission of the instructor, department chair, or school dean.

A capstone course conducted with case method. Examination of external and internal environments of business. Analysis of the formulation and implementation of organizational strategy, both in private and not-for-profit sectors. Integration of prior studies in accounting, economics, management, marketing, law, and behavior. This course includes administration of a major field test in business as the required exit exam for all seniors in the Reeves School of Business. This course is part of the Reeves School of Business Professional Core. Prerequisites: BUS 3320 or permission of the instructor, department chair, school head, or college dean. Additionally, only students who have earned 87 credit hours or more are able to register for this course.

A study of promotion planning from an integrated marketing communication perspective with an emphasis on advertising. Prerequisite: MKT 1510 or permission of the instructor, department chair, school head, or college dean.

An analysis of behavioral factors affecting consumer decision-making in marketing and demand. Emphasis is placed on conceptual and technical tools used by managers for practical application in profit and non-profit firms.

The objectives of the course are to provide students with a broad introduction to existing and emerging technologies shaping today’s business environment. By the end of the course you will have had exposure to technologies that are used in the marketing and management areas. Students will have hands-on experience using these technologies and exploring the marketing and management opportunities surrounding these technologies. Students will also research and discuss applications of technologies from a marketing perspective.

The purpose of this course is to study and practice the managerial approach to marketing, where managers are viewed as decision-makers and problem solvers. Students develop skills in linking the logic and concepts of marketing to relevant data, analyzing data, and making rational decisions. Capstone course for marketing majors. Prerequisites: At least 12 earned credit hours of MKT courses, or permission of the instructor, department chair, school head, or school dean

• Select 9 s.h.CR from any 3000 or 4000 level Marketing courses or SMA 4230. 
• An elective course for any Reeves School of Business major may only be used to meet the requirements of one major. A required class in any Reeves School of Business major may not be used as an elective for another Reeves School of Business major.