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Online BS in Marketing: Health Care Administration Concentration

Make Impactful Health Care Your Business

Develop a deep understanding of the health care industry as you prepare to lead a team at a hospital, insurance company, or private-sector organization. This concentration expands on Methodist University’s BS in Marketing program with online courses focusing on success in health care administration.

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  • Duration 3.5 years
  • Cost per Credit $400
  • Credit Hours 124

Program Benefits

  • Learn marketing through a health care lens
  • ACBSP-accredited program
  • Complete courses 100% online
  • Study part time or full time
  • Transfer up to 93 credits

Make Your Mark in Health Care

Health care makes up nearly one-fifth of the U.S. economy.1 That represents considerable revenue for hospital systems and the organizations that support them. To succeed, these organizations depend on professionals with a mix of medical and business experience — and that’s what you can acquire in Methodist’s health care marketing degree program.

Pursue your BS in Marketing degree with a Health Care Administration concentration to study marketing, finance, and management from a medical perspective. You will delve into foundational coursework that positions marketers for success in the health care sector and beyond. Topics include consumer behavior, marketing strategies, and emerging technologies that help brands stand out.

Go Further in a Lucrative Career Field

Discover what you can achieve as a marketer or health care leader with MU’s health care marketing degree program. Not only will you prepare for a rewarding career in management or administration, but you will enjoy considerable employment stability. For instance, you can prepare to become a medical and health services manager, a role with 32% projected employment growth from 2019 to 2029.2

Medical and Health Services Manager


This concentration offers courses from MU’s online health care administration degree program, helping you prepare to oversee the operations of health care facilities.2 After graduation, you could manage teams in numerous settings, including hospitals or urgent care centers.

Health Care Marketing Director


By earning your health care marketing degree, you could harness your marketing ingenuity to lead branding or promotional efforts for a hospital, insurance company, or other health care organization.3

Marketing Manager


Acquire the analytical and strategic prowess to develop health products, build brands, and attract loyal consumers. What’s more, you could apply your finance and technical savvy to improve marketing operations and make a company profitable.4

Attain your health care marketing degree to prepare for an array of in-demand roles:

  • Email marketing specialist
  • Market research analyst
  • Product manager or designer
  • Sales manager
  • Search engine marketer
  • Social media marketing manager
  • Training and development specialist
  • Web-based marketer
Explore Careers

Curriculum: Study Marketing Through a Health Care Lens

This concentration builds on the curriculum in MU’s BS in Marketing with courses found in other leading online health care administration degree programs. Engage in online health care administration courses focusing on the competencies needed to direct a health care organization. Plus, prepare for your desired career with electives in informatics, organizational behavior, and health care policy.

Course Spotlight: HCA 3050 Managing Health Care Organizations

Gain a firm understanding of the fundamental tools, applications, and principles that drive successful managers in the health care sector. Complete this course to begin acquiring the managerial, problem-solving, and critical thinking skills needed to oversee a modern health care organization.

Preview Courses

Course Spotlight: HCA 3500 Economics and Finance of Health Care Organizations

Discover the economic and financial conditions that shape how health care organizations operate. You will study how insurance companies, capital financing, regulations, state governments, and other factors affect a health facility’s bottom line.

Frequently Asked Questions

If you have additional questions about Methodist University’s online Bachelor of Science in Marketing program, request more information or call 910-212-4956.

You can complete this online program on a full-time or part-time schedule. This flexibility allows you to continue working while pursuing your BS in Marketing degree. Visit the courses page to review the curriculum for this online program.

The estimated total tuition for the BS in Marketing program is $49,600. This program includes 124 semester hours, and the cost per semester hour is $400. Note that this estimate does not include fees or other costs you may incur. Additionally, more than 97% of students receive significant financial aid to reduce this program’s “sticker price” of $49,600, which raises the value of your education.

For more information about tuition, additional costs, and financial aid options, please visit our tuition page.

Yes! Methodist University’s Reeves School of Business is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP) to offer the BS in Marketing program. Additionally, Methodist University is accredited by the Southern Association of Colleges and Schools Commission on Colleges. As such, you can trust the BS in Marketing program to offer a rigorous learning experience that serves as a foundation for a career in marketing, advertising, and related fields.

To gain admission into the program, you must provide:

  • A completed application
  • A high school diploma or GED
  • Official transcripts (if you have transfer credits) and a high school or GED transcript

Click here to learn more about the admissions process.

You can transfer up to 93 credits from a regionally accredited university. That represents 75% of the requirements for earning your BS in Marketing degree. To review the eligibility requirements, request more information or call 910-212-4956 to speak with a knowledgeable counselor.

This online program includes a total of 124 semester hours. To help you graduate faster, you can transfer up to 93 credits (75% of the program) toward your degree. To review the curriculum details for this program, visit the courses page.

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